GTM

The GTM tools turn one sentence about what you sell into a running outbound pipeline. Your agent maps how your buyers talk on LinkedIn, pulls people who are posting about the problem right now, finds their verified work email, writes to each of them, and sends from your own inboxes. It answers replies with your approval and learns from what books. You decide a few things; your agent does the rest.

What it does

You can use it two ways. In send mode your agent runs the email campaigns. In hand-off mode it reviews and ranks the leads and delivers them to your sales team on a schedule, in Slack, and never emails anyone.

What it costs

The lead tools charge per result. You say how many you want. That amount is held, you pay only for what is delivered, and the rest comes back when the job ends.

These are the prices at the time of writing. Your agent shows the current price before every paid call and waits for your yes. A failed run is refunded. Every charge and refund is a line in your wallet activity.

Before you start

Four things are yours to settle. Your agent asks for each of them once.

A sending account. Campaign Runner drives Smartlead (recommended) or Instantly. In Smartlead, create a key under Settings → API Keys; in Instantly, under Settings → Integrations → API keys. Your agent stores it in the .env file on your Mac, and it never leaves your machine. If you would rather not paste it into a chat, add SMARTLEAD_API_KEY=… to the .env yourself.

Warmed inboxes. You send from your own domains and inboxes, and buying them is the one step your agent cannot do. New inboxes need warming before real volume. A new domain sending at full pace lands in spam and can be burned for good. One inbox safely carries about 35 emails a day, so start with about three. Keep one separate, expendable domain for the riskier "catch-all" addresses, so their bounces never touch your main domains. Until warmup is done, keep to 10 emails per inbox per day.

Your countries. Every pull, enrichment and draft keeps only people whose LinkedIn profile is in your countries. The default is US, CA, GB, AU and the 27 EU countries. Say "worldwide" to turn the gate off. There is no city or state filter.

Who directs your agent. By default your agent takes GTM instructions from you, the account owner. If a co-founder or GTM lead will run it day to day, say so once in the GTM room:

Start: hand this page to your agent

For the desktop app 0.6.10 or newer.

Copy this page's link and send it to your agent in a room you use for GTM. It installs every skill and activates every cloud tool under Requires, after showing you the plan and the price. New tools work at once. Only if the setup says a restart is required: click your name at the bottom left, choose Agent, open This device → Runtime and click Restart engine. Your agent then reads the GTM agent playbook, the full operating rules for this pipeline, and asks you to fill in its setup lines: your offer, your countries, send or hand-off mode, and your sending account or Slack channel. Say "add this to the room context" and it keeps the playbook in the room's Vault, so every session starts from the same rules.

Requires

• Cloud tools: icp-mapper, intent-leads, lead-enricher, email-drafter
• Skills: campaign-runner, campaign-responder, campaign-stats

Optional, for other GTM tools: engagement-miner, viral-scout, ghostwriter, post-history (cloud tools) and lead-viewer (skill). You can also add any of them by hand from the Marketplace: Activate a cloud tool, Install a skill. Installed skills refresh on their own; see how skills stay up to date.

Step 1 · Map your market

Everything downstream reads from a map. Build one per offer and audience.

A map is a measurement of your live market. The mapper splits your buyer into a few segments, writes hundreds of ways each one might describe needing you, and tests them against real LinkedIn posts. What comes back is the language that actually finds buyers, with a weekly supply estimate and sample leads.

Maps improve with use: each campaign writes back which phrasings produced replies. Keep each audience in its own map. "Show me my maps" is free.

Step 2 · Pull leads

The map is built. Now turn it into people.

A pull searches the map's best phrasings for fresh posts, scores every author from 1 to 10 against your buyer, keeps people in your countries, and delivers one ranked CSV. Nothing older than a month is included, and a pull never returns someone you were already given.

The review. A fit score says a person matches your buyer, not that they are buying now. Before anything is enriched, your agent reads the post behind every lead and keeps only people showing an active need: a requirement, an open problem, a project, a budget, or hiring for what you sell. Launches, announcements, celebrations, other vendors and generic thought leadership are dropped. Expect the review to drop a large share of a pull. You get the funnel each time: pulled, kept, and dropped by reason. Add your own rules ("also drop agencies") and they apply on every pull.

Step 3 · Enrich

Handing leads to a sales team instead. In hand-off mode your agent stops here. It delivers the reviewed leads to a Slack channel at the times you set, for example 25 at 10:00 and 25 at 16:00, as a CSV, a download link and the rows in the message, with a count of what is left. Give it the channel ID, not the name; the bot needs chat:write, files:write, channels:read and groups:read. It posts one test file first so you can check the download works, and proposes the next pull before the pool runs out.

Step 4 · Draft the emails

Your agent reads the first 25 drafts of each batch before drafting the rest, and turns what it finds into rules for the next ones.

Step 5 · Build and launch

Runs on your Mac with your own key. Free.

Campaign Runner builds each campaign in two lanes: a clean lane for verified addresses and a catch-all lane for domains that accept every address and cannot be verified. They use different inboxes and are judged against different bounce lines, so catch-all bounces never drag down your good domains. Warmup stays on, every inbox sends under your sender's name, and open tracking is on.

On Instantly, the same skill creates, schedules, preflights and launches; lanes, health checks and A/B stats are Smartlead-only for now.

Step 6 · Answer replies

This is the part that books meetings.

Campaign Responder runs one sweep that lists everyone who needs an answer, hottest first, plus drafts still waiting for you, stalled threads, and people back from leave. It filters out auto-replies, classifies what each person needs, and drafts an answer in the thread with your booking link when they ask for time.

Tell your agent when someone books; people often book from another address. After each send wave, replies and bookings feed back into the drafter's style and the map's phrasings. Ask for the scorecard to see which audiences and offers convert, and whether a quiet campaign is a copy problem or a delivery problem.

Guardrails

• A few fixed gates. The first launch of a campaign and sending a drafted reply wait for your yes or your standing rule. Everything upstream runs once you or your operator asked for it.
• Suppression is permanent and in the cloud. Anyone who opted out or was already contacted is excluded from every future pull, enrichment and draft.
• Deliverability first. Only high and medium confidence emails are sent to. Campaign health flags bounce spikes and recommends a pause; it pauses on its own only if you tell your agent to run it that way.
• Geography is a hard gate, checked from each person's LinkedIn profile at the pull, before any email lookup, and again before drafting.
• Your key stays on your Mac. Sending runs locally; no cloud tool ever holds your Smartlead or Instantly key.

Other GTM tools

Not part of the outbound pipeline. Ask for them by name when you want them.